From the cast of incredible women that bring the collection to life, to the incredible inclusive spirit on set, this campaign is an important part of the new Victoria's Secret standard we are creating", says Raúl Martinez, Head Creative Director of Victoria's Secret. " Love Cloud Collection is a major moment in the brand's evolution. With this new line, we are launching high quality bras and panties in shapes that fit women's daily needs, in our ongoing effort to develop products that champion women and support their individual journeys", says Janie Schaffer, Chief Design Officer for Victoria's Secret Lingerie. "After listening to and being inspired by the real needs of our consumers, Love Cloud has been created as a collection that fits everyday comfort without sacrificing functionality or sexiness. MaryAnn Elizabeth, Multidisciplinary Creative/Artist.Jailyn Matthews, Set Medic and Pilates Professional.Celilo Miles, Nez Perce Tribe-Wildland Firefighter.With a goal to erase the stigma that long plagued the company, even some hesitant critics believe VS is taking a step in the right direction. In terms of crafting a more inclusive community, perhaps Victoria's Secret hasn’t leveraged social media the way brands such as A&F have, but that doesn’t make people any less excited for this new era of the brand. That is such a major switch in the narrative that more brands could benefit from.” But now, Savage X Fenty inspired us to be as bold and confident and proud as the people in theirs. "For too long, we've been told to aspire to be as thin and beautiful as the people in lingerie campaigns. We need to feel like the brand is not only welcoming of diverse bodies, but embracing and celebrating them," he explains. “We can't be given scraps or simple handouts here or there. Victoria’s Secret has spent years selling the idea of a fantasy to its consumers, but Russo argues the brand has to let go of this early-aughts ideal to represent (and therefore sell) reality. Additionally, while VS has begun to use some more diverse models, we've yet to see truly plus-size models used who fall outside of that size 12/14 hourglass norm, otherwise known as ‘the perfect plus.’” (Currently, the brand offers sizes 30B-D, 32AA-DDD, 34AA-G, 36AA-G, 38B-G, 40C-G, 42C-G, 44C-D & XS, S, S-L(DD), M, L, XL, XXL.) “While bringing on Paloma Elsesser as one of their new leaders was a major decision," he continues, "we're still waiting on news of a size expansion. “While it's refreshing to see Victoria's Secret reinvent their brand from the inside out, there seems to be a large hesitation from within the plus-size community about whether or not our support is warranted by the small changes they've made,” The Power of Plus author and fashion writer Gianluca Russo tells Teen Vogue. Some fashion critics maintain that Victoria’s Secret has a long way to go before it becomes truly inclusive of all women, as the brand’s messaging aims to do. The seeds planted in 2019 are starting to sprout, but, arguably, have not yet produced a beautiful flower. Beyond marketing campaigns and in-store displays, Victoria’s Secret has also partnered with a female-focused nonprofit to create a leadership-development program for its female associates to help “identify and achieve their purpose” launched an original podcast, VS Voices and set up a global fund for women’s cancer programs to help accelerate cancer research “for women, by women.”
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